Better email campaigns, tracking metrics, and aligning teams | CompanyCam's Kelly Danahy
Update: 2021-11-10
Description
Check out the full writeup here.
Topics discussed in this episode:
- Be proactive when it comes to customer success. You improve what you measure and CompanyCam has been disciplined about tracking and optimizing metrics throughout the entire funnel
- Small wins matter. There are a number of tactics they have experimented and improved overtime from driving better email campaigns to even optimizing their upsell to an annual plan
- Above everything else, a cross-functional approach is crucial to retention and it shouldn’t just be up to customer success. Aligning sales, marketing, and even product gives CompanyCam a holistic approach to making sure customers succeed.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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